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Degree Programs
Bachelor of Fine Arts in Art Management 

Art Management endeavors to expose students to the highest professional standards in art practice outside of its own production. Through its linkage with the Ateneo Art Gallery, the Ateneo's art museum and the country's premier museum of modern Philippine art, the program provides important interfaces for education and training in areas such as curatorship, exhibition design, and the marketing and promotion of the arts. The Gallery provides students with the unparalleled opportunity of being involved in the day-to-day programming of its exhibition and public programs, as well as direct linkages with significant local and international artistic and cultural institutions and practitioners. In addition to excellent internship opportunities at the Gallery, a memorandum of agreement was recently signed giving preferential placement for students to gain work experience at the new Ayala Museum.

Art Management seeks to produce individuals who will influence, develop, support and implement programs on behalf of artistic institutions or practitioners, helping them realize their full creative potential in the service of the nation.

By fine-tuning their connoisseurship, enhancing their knowledge of art and its histories and critical theories, endowing them with technical competencies, and providing them sound management skills, the program hopes to graduate enlightened and committed visionaries who will extricate the arts from the realm of esotericism and privilege by positioning it as a proactive catalyst intrinsic to, engaged in, and committed to the edification of the quality of life.

Is Art Management for me?

A. Managing the arts as organized activity and

B. Running a business.
This implies that the graduate of Art Management
• has a competence in organizational management
• can plan and evaluate projects: This includes vision setting, creating viable programs, setting of criteria for judgment and evaluation, etc.
• can deal with artists and with the production of art
• knows how to promote and package art 
• can handle the business aspect of art

C. Knowing with some depth arts in general and particular fields of the arts, leading toward connoisseurship.• understands, analyzes and appreciates particular art works and productions

• has sense of what is good, bad or mediocre art
<• relates a particular work with wider contexts like society and politics
• has a general grasp of the variety of art forms, their evolution and the forces that influence art
• knows how to write about art
• has a feel for the ethical dimension of art
• has a knowledge of the design demands in mounting and marketing art

D. Entering the art-making process. While it is not necessary to be conversant in a particular art form, this should be encouraged in those with the talent and aptitude for it.  This empathy is crucial if the manager has to deal with living artists or if the manager has to manage the career of an artist.

Bachelor of Fine Arts in Creative Writing

The Bachelor of Fine Arts, major in Creative Writing

Is Creative Writing for me? The BFA in Creative Writingseeks to produce graduates that have

A. A mastery of Pilipino and English
B. Knowledge and competence in creative writing with a specialization in a literary genre
C. The ability to be self-motivated and passionate about writing
D. Skill of working with others and learning from them
E. Competence in the humanistic disciplines, which enriches and feeds into their writing.

F. Ability to be sensitive to the ethical dimension of writing and to internalize standards of excellence in writing.

G. Skill and active involvement in getting creative work published.

Bachelor of Fine Arts in Information Design

Information design is a new field with roots in design but revitalized with new possibilities because of advances in information technology and the communication media. The designer Toby Brown describes information design as an emerging discipline that pleasantly blurs the boundaries between advertising art direction, graphic design, computer-human interactions (CHI), information architecture, user interface (UI) design, usability, and cognitive psychology. Defined in another way Information Design is the practice of gathering, filtering, and presenting information in accordance with effective design principles in order to understand and communicate to others the essence, the meaning of that information.

The Fine Arts Program of the School of Humanities emphasizes student-centered learning. In designing the information design program, we envision graduate we hope to produce through this program. Read on to know if the program is for you.

Is Information Design for me?  The BFA in Information Design seeks to produce graduates that have the requisite knowledge, experience and skills in:

A. Communication
• This implies a broad humanistic education that allows for an understanding of the complexity of being human and of the prospects, process and limits of communication; and an understanding of the social context in which communication occurs.
• This calls for a heightened sensibility and sensitivity, visual imagination, and creativity.
• This involves being able to deal with different audiences and clients.
• This involves familiarity with basic communication theories.
B. Utilizing the principles and tools of design, specifically
• Principles of visual design
• Elements of design
• Tools of design: traditional (low tech/ hi touch) and hi tech
C. Creating effective strategies for designing information.• knowing how to handle information effectively (information architecture)

• and choosing the most effective method for communicating information

• instructional design
• graphic design
• typography, page layout, and book and print publication design
• interface design
• interactivity design; electronic-based design
• written and oral communication
D. Knowing and utilizing with some depth arts in general and particular fields of the arts. Specifically this means that the graduate of Information Design
• understands, analyzes and appreciates particular art works and productions
• has sense of what is good, bad or mediocre design
• relates a particular work with wider contexts like society and politics and the • • process of communication
• can use the vast pool of historical designs from different cultures.
E. Interpersonal transactions, thus
• has a competence in marketing himself/ herself
• can handle the business aspect of design.
• can deal with clients and service suppliers
• can plan, execute and evaluate projects
• can estimate the resources and cost needed to complete a project
• knows how to use resources for continuing education and design improvement.
Bachelor of Fine Arts in Theater Arts

The Bachelor of Fine Arts, major in Theater Arts exposes students to the range of theater activities, on stage and offstage, all of which require collaboration, intelligence and passion. Some degree of specialization will be expected at this level in acting, directing, or production design but not as much as expected from graduate degree programs. On the whole, the program is seen as a way to increase the number of trained women and men to sustain theater activities in the present and future, to provide another venue for the training of theater professionals, and to prepare students to apply their knowledge of theater craft for work in film, radio and television.

Is Theater Arts for me? The BFA in Theater Arts seeks to produce graduates that have the requisite knowledge, experience and skills in:
A. Managing the theater as organized activity involving the orchestration of talents
B. Fulfilling the different roles in theater writer, designer, director, actor, musician, technician, manager
C. Being flexible to adjust to the realities of theater work in the Philippines
D. Facing and audience with conviction, intelligence and passion
E. Understanding and appreciating theater within the contexts of the arts and society.

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