The Bachelors of Fine Arts Programs embody and continue the University's distinguished tradition in creative writing, theater arts, and the visual arts. It upholds artistic excellence, shaped by a rigorous practice of the artist’s craft, a critical appreciation of theory and history, and a heightened sense of imagination and expression. The Fine Arts Program is an integrated undergraduate arts program offering four tracks or areas of specialization. All BFA majors pass through similar core courses in art theory and history where the humanistic dimension of art is emphasized, the creative and imaginative capabilities of the young artist are challenged, and the experience of art is enriched. In keeping with the Ateneo’s long standing tradition in the arts, the arts is seen as a responsibility, hence, artists work not for themselves but for others. Thus, the arts program is deeply committed to a contextualized syllabus, which emphasizes the Filipino and Asian rootedness of the arts and which confronts the reality of a globalizing world as the matrix for the creation of art.
The Fine Arts Program offers a set of curricular programs and projects that trains students for leadership in the areas of art management, creative writing, information design and theater arts. It also provides opportunities for faculty members to engage in professional artistic production, and exercise influence both within and outside the campus. Its aesthetic style seeks to fuse global and local traditions, and its link with professional art or art-related worlds offers paths for future employment.
BACHELOR OF FINE ARTS,
MAJOR IN INFORMATION DESIGN
Information Design roots its relevance in problem solving through the effective presentation of relevant information so that it can best be received and understood by a target audience in order to attain an important outcome. Design and communication theories contextualize and inform the students’ education in graphic design procedures and techniques. The program provides its students with opportunities to develop their own skills in design, which they are tasked to use to attain specific goals that can aid personal growth, growth in industry, and change in society.
The program’s graduates are qualified to work in advertising, marketing, media, corporate communications, as well as in publishing. They can also work as freelance designers or for design studios who offer services such as the creation of marketing collaterals, the conceptualization of corporate or personal branding, as well as development of interfaces for software and websites.