The project was formally launched last February 24, 2009 at Ponciano Bernardo Elementary School. The launch was graced by key people who made their shared vision of making Quezon City number one in education a reality - Quezon City Mayor Feliciano 'Sonny' Belmonte, Jr.; Fr. Bienvenido Nebres, SJ, Ateneo de Manila University President; Dr. Victoria Q. Fuentes, Quezon City Schools Division Superintendent; and Ms. Francisca Castro, Quezon City Public School Teachers' Association President. All the Quezon City public school principals were invited, as well as selected representatives from the Quezon City local government. Selected administrators, faculty and staff from the Ateneo de Manila University came to witness the event.